Search & Performance Strategist

Position Overview

We are seeking a highly analytical and forward-thinking Search & Performance Strategist to lead organic growth, search visibility, and digital performance across multiple client programs. This role sits at the intersection of traditional SEO, AI-powered search systems, and conversion-focused website strategy.

You will play a key role in identifying opportunities, solving complex search challenges, and guiding both internal teams and clients toward stronger visibility across search engines, AI-driven platforms, and on-site user journeys.

This position is ideal for someone who stays ahead of search trends, understands how AI is reshaping discovery, and can translate complex data into clear, actionable strategies.

Key Responsibilities

Search Strategy & AI Optimization

• Develop and execute comprehensive search strategies across traditional SEO and AI-driven search environments.
• Optimize content for AI search experiences, including generative search, LLM-based results, and Google AI Overviews.
• Identify emerging search trends and proactively recommend new strategies to clients and internal teams.
• Structure content to improve AI readability, including entity optimization, Q&A formatting, and topical authority building.
• Monitor algorithm updates and AI search developments, adjusting strategies accordingly.
• Track visibility across traditional and AI-generated search results.

Technical SEO & Website Strategy

• Conduct detailed SEO audits covering crawlability, indexability, site architecture, Core Web Vitals, and URL structures.
• Collaborate with development teams on technical improvements such as schema markup, structured data, redirects, and site speed optimization.
• Evaluate website structure and internal linking strategies to improve search visibility.
• Use analytics and behavioral tools to identify technical and performance issues affecting user experience.
• Assess content structure for AI and LLM compatibility.

Conversion Rate Optimization (CRO) Support

• Identify opportunities to improve conversion rates across landing pages and content funnels.
• Analyze user behavior to uncover friction points and intent mismatches.
• Translate SEO traffic insights into UX and conversion recommendations.
• Collaborate with design and development teams to improve page performance and user journeys.
• Bridge the gap between search visibility and on-site conversions.

Content & Authority Development

• Partner with content teams to develop SEO-driven and AI-optimized content strategies.
• Identify keyword gaps, competitive opportunities, and topical authority areas.
• Support link-building strategies to strengthen domain authority and search rankings.
• Ensure content aligns with search intent, entity relevance, and brand authority signals.

Reporting & Analytics

• Track key performance metrics including organic traffic, rankings, conversions, and engagement.
• Use tools such as GA4, Search Console, and SEO platforms to generate insights and reports.
• Analyze AI search visibility and brand mentions where applicable.
• Apply AI tools to improve research, reporting, and competitive analysis workflows.

Cross-Functional Collaboration

• Work closely with content, development, marketing, and account teams.
• Translate complex SEO and AI search insights into clear business recommendations.
• Support multiple client projects in a fast-paced agency environment.
• Communicate strategies effectively to both technical and non-technical stakeholders.

Qualifications

• 6+ years of experience in SEO strategy, digital marketing, or search performance roles.
• Strong expertise in technical SEO, on-page SEO, content strategy, and link-building.
• Experience working with AI search optimization and LLM-based content structuring.
• Solid understanding of CRO principles and user behavior analysis.
• Proficiency with tools such as GA4, Google Search Console, SEO platforms, and analytics tools.
• Experience with CMS platforms such as WordPress, Shopify, or HubSpot.
• Basic understanding of HTML, CSS, and JavaScript in relation to SEO.
• Strong communication skills with the ability to present insights clearly.
• Ability to manage multiple projects in a fast-paced agency environment.

Why Join This Role?

This role offers the opportunity to work at the cutting edge of SEO and AI-driven search innovation. You will influence how brands are discovered across traditional search engines and emerging AI platforms while working in a dynamic, collaborative environment focused on growth, strategy, and performance.