Search Optimization Manager – Seo/Aeo

Job Overview

Lido Labs is seeking a skilled Search Optimization Manager to lead its organic search strategy across a portfolio of digital brands. This fully remote position is ideal for an experienced SEO professional who understands both traditional search optimization and the rapidly evolving AI-driven search landscape.

The successful candidate will oversee SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) initiatives while collaborating with content creators, developers, analytics teams, and marketing leadership. This role combines technical SEO, content strategy, performance analytics, and AI search optimization to improve brand visibility, website traffic, and business growth.

Key Responsibilities

Search Strategy & Planning

• Develop and manage SEO, GEO, and AEO strategies across multiple digital properties.
• Build a search optimization roadmap focused on high-impact technical improvements and content opportunities.
• Define performance metrics and reporting systems that measure traffic, conversions, lead quality, and revenue.
• Identify opportunities to improve visibility across Google Search, AI Overviews, generative AI platforms, and answer engines.
• Monitor search algorithm updates and emerging AI search trends while providing strategic recommendations.

Technical SEO

• Perform technical SEO audits to identify issues affecting crawlability, indexing, website structure, page speed, redirects, XML sitemaps, and internal linking.
• Partner with developers to implement and validate technical SEO improvements.
• Recommend structured data, schema markup, and entity optimization to improve search engine understanding.
• Monitor website health and proactively resolve issues that impact organic performance.
• Ensure website architecture and landing pages follow current SEO best practices.

Content Optimization

• Collaborate with content teams to improve keyword targeting, topical authority, and search visibility.
• Conduct keyword research, competitor analysis, content gap analysis, and search intent research.
• Create content briefs and optimization recommendations for new and existing pages.
• Improve content formatting for both users and AI-powered search platforms through structured content, FAQs, comparison pages, and schema implementation.
• Support initiatives that improve brand visibility across AI-powered search tools and large language models.

Analytics & Performance

• Monitor search performance using Google Analytics, Google Search Console, SearchAtlas, and other SEO platforms.
• Track rankings, impressions, organic traffic, engagement, conversions, and revenue contribution.
• Create performance reports that highlight trends, opportunities, and business impact.
• Investigate traffic fluctuations and recommend optimization strategies.
• Work with marketing leadership to establish measurable KPIs and evaluate campaign performance.

Cross-Functional Collaboration

• Partner with developers, copywriters, analytics teams, paid media specialists, and marketing leadership to execute search initiatives.
• Convert strategic recommendations into project plans, technical documentation, and implementation tasks.
• Manage multiple projects while ensuring timely delivery.
• Serve as the company’s internal expert on SEO, GEO, AEO, AI search visibility, and modern search best practices.
• Develop documentation and repeatable processes that strengthen long-term search optimization efforts.

Required Qualifications

• 4–6 years of professional experience in SEO, digital marketing, or organic growth.
• Strong knowledge of technical SEO and content optimization.
• Experience improving search rankings, website traffic, and conversion performance.
• Familiarity with AI search technologies, including GEO, AEO, AI Overviews, and large language model (LLM) visibility.
• Proficiency with Google Analytics, Google Search Console, and SEO platforms such as SearchAtlas, Ahrefs, SEMrush, Moz, Screaming Frog, BrightEdge, or Conductor.
• Experience conducting technical SEO audits and recommending website improvements.
• Strong understanding of keyword research, search intent, on-page optimization, and content strategy.
• Knowledge of structured data, schema markup, entity optimization, and Google’s E-E-A-T principles.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Ability to work independently in a fast-paced remote environment.

Preferred Qualifications

• Experience managing SEO across multiple websites or brands.
• Background in highly competitive or regulated industries.
• Experience working with WordPress.
• Experience collaborating with development teams on technical SEO implementation.
• Knowledge of AI search tracking tools and GEO/AEO platforms.
• Basic understanding of HTML, CSS, and JavaScript.
• Experience creating SEO documentation, optimization playbooks, technical tickets, and executive performance reports.
• Familiarity with conversion rate optimization (CRO) and landing page testing.

Employee Benefits

The job posting does not provide a detailed employee benefits package.

About Lido Labs

Lido Labs is focused on expanding digital brand visibility through data-driven marketing strategies and modern search optimization. The company emphasizes innovation across traditional search engines and emerging AI-powered discovery platforms, helping its brands remain competitive in an evolving digital landscape.

Why Join Lido Labs?

Lido Labs offers an opportunity to work at the forefront of modern search marketing, combining traditional SEO with AI-driven search optimization. Team members have the chance to influence long-term digital strategy, collaborate across departments, and help shape how brands are discovered through both search engines and next-generation AI platforms.