Paid Media Specialist

Overview

Rocket Media is seeking a data-driven and strategy-focused Paid Media Specialist to manage and optimize digital advertising campaigns. This role is ideal for someone who takes ownership of performance, actively improves ROI, and thrives in a collaborative, client-facing environment.

You will work with home service businesses (HVAC, plumbing, electrical) and play a key role in driving measurable growth through paid media strategies.

Key Responsibilities

• Develop and execute paid media strategies to improve client performance and ROI
• Manage campaigns across Google Ads, Microsoft Ads, and paid social platforms
• Conduct keyword research, audience targeting, and ad copy creation
• Implement and maintain accurate tracking (GA4, conversion tags, call tracking, pixels)
• Continuously optimize campaigns through A/B testing and performance analysis
• Monitor KPIs such as CPA, CTR, and conversion rates, and make data-driven decisions
• Prepare and present monthly performance reports with actionable insights
• Collaborate with SEO, Account Management, and Project teams for integrated campaigns
• Identify technical issues impacting campaign performance and recommend solutions
• Support new business efforts with campaign audits and opportunity analysis
• Stay updated with industry trends and platform changes

Required Skills & Qualifications

• 3–5 years of experience managing Google Ads and Microsoft Ads campaigns
• Strong expertise in Search campaigns (mandatory) and working knowledge of Display, Video, Demand Gen, and Performance Max
• Hands-on experience with GA4, conversion tracking, and call tracking systems
• Ability to manage multiple client accounts (10+ accounts, $50K+ monthly spend)
• Experience presenting performance reports to clients
• Proficiency with tools such as Keyword Planner, SEMrush, SpyFu, etc.
• Active Google Ads certifications (Search & Display)
• Strong written and verbal communication skills
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• Proficiency in Google Sheets, Docs, and Microsoft Office

Preferred Qualifications (Nice to Have)

• Prior experience working in a digital marketing agency
• Knowledge of SEO and Google Tag Manager
• Experience with paid social platforms (Meta, LinkedIn, X)
• Background in home services marketing (HVAC, plumbing, etc.)
• Advanced skills in Excel/Google Sheets (pivot tables, VLOOKUPs, data analysis)
• GA4 certification
• Portfolio or case studies demonstrating past campaign success

Benefits

• 401(k) with employer matching
• Health, dental, vision, disability, and life insurance
• Flexible work schedule
• Hybrid work environment (office + remote flexibility)
• Quarterly team-building events
• Modern workspace and tools
• Office snacks and beverages

Hiring Process

Rocket Media follows a structured hiring process focused on long-term fit. Candidates can expect multiple stages, including interviews and evaluations, to ensure alignment with team culture and role expectations.

Summary

This role is suited for a detail-oriented, performance-focused Paid Media professional who values data, strategy, and measurable growth. You will have full ownership of campaigns and the opportunity to directly impact client success.

Apply now to join a team that values performance, precision, and continuous improvement.