📌 Role Overview

We are seeking a Web Designer to help build and scale a modern, conversion-focused digital experience across multiple brands.

This role will own the visual design foundation of an internal website program, creating scalable design systems, reusable components, UX standards, and high-performing website templates.

The ideal candidate has strong experience with Figma, WordPress, UX design, responsive layouts, and conversion optimization (CRO) and can collaborate closely with developers, content teams, SEO, and marketing stakeholders.

⚙️ Key Responsibilities

🎨 Design Systems & Brand Standards

• Develop and maintain web design standards across multiple brands
• Create documentation for:
  • Typography
  • Colors
  • Spacing systems
  • UI components
  • Design patterns
• Build reusable component libraries in:
  • Figma
  • WordPress design systems
• Establish mobile-first design principles
• Create scalable design frameworks for future website development

🖥️ Website Design & UX Development

• Design high-quality website experiences focused on usability and conversions
• Create core website templates including:
  • Homepage
  • Service pages
  • Location pages
  • Contact pages
  • Blog layouts
  • Landing pages
• Design complete website experiences using master WordPress templates
• Conduct UX and visual audits of existing websites
• Identify improvements for:
  • User experience
  • Brand consistency
  • Conversion performance

📈 Conversion Rate Optimization (CRO)

• Apply CRO principles across website designs
• Optimize:
  • Forms
  • Calls-to-action (CTAs)
  • Hero sections
  • Social proof elements
  • User flows
• Create designs that improve:
  • Engagement
  • Lead generation
  • Customer actions

🤝 Design & Development Collaboration

• Work directly with Web Developers to ensure designs are technically achievable
• Support design-to-development handoffs
• Provide:
  • Design specifications
  • Assets
  • Component documentation
  • Review feedback
• Collaborate with:
  • Content teams
  • SEO teams
  • PPC teams
  • Analytics teams
• Maintain consistent design quality across all websites

🧠 Required Skills

🎨 3+ years experience in:

• Web design
• UX/UI design
• Digital experiences

Strong proficiency with:

• Figma
• Component libraries
• Auto Layout
• Developer handoff workflows

Experience with:

• WordPress
• Block-based themes
• Page builders
• Responsive web design

Knowledge of:

• Mobile-first design
• CRO principles
• User behavior patterns
• Accessibility standards

Strong ability to:

• Present design decisions
• Work independently
• Manage multiple projects
• Collaborate with technical teams

⭐ Preferred Skills

🚀 Experience with:

• Multi-brand websites
• Home services industry
• Large website redesign projects

Additional knowledge of:

• ADA accessibility guidelines
• Web compliance standards
• SEO-friendly design
• Analytics-driven UX improvements

Tools:

• Monday.com or similar project management platforms

🏢 Company Snapshot

Apex Service Partners is a services organization that partners with HVAC, plumbing, and electrical service brands across the United States. The company focuses on growing local service businesses through operational support, technology, and customer-focused digital experiences.

💰 Compensation & Benefits

💵 Salary Range: $65,000 – $80,000/year

📌 Final compensation depends on:

• Experience
• Skills
• Training
• Business needs
• Market factors

🎁 Benefits Include:

• Health insurance
• Life insurance
• Disability insurance
• Retirement savings plan
• Paid holidays
• Paid time off (PTO)

📍 Work Environment

📍 Location: Irving–Las Colinas, Texas

🏢 Hybrid schedule:

• 4 days in office
• 1 work-from-home day (Wednesday)

✈️ Travel:

• Approximately 10%

💼 Employment Type:

• Full-time

🎯 Focus:
Building scalable WordPress websites with strong UX, branding, and conversion performance.