Senior Marketing Manager, Integrated Digital Marketing

Job Overview

CHCP is seeking an experienced Senior Marketing Manager, Integrated Digital Marketing to lead strategic digital marketing initiatives across multiple online channels. This remote position is ideal for a marketing professional with strong expertise in Paid Search, SEO, and Social Media who can develop integrated campaigns that improve customer engagement and drive measurable business results.

Working closely with senior leadership, internal departments, and external marketing agencies, you will help execute data-driven marketing strategies, support AI-powered marketing initiatives, and ensure campaigns remain aligned with organizational objectives.

Key Responsibilities

• Develop, manage, and optimize integrated digital marketing campaigns across Paid Search, SEO, and Paid/Organic Social Media.
• Build cross-channel marketing strategies that support brand awareness, lead generation, customer acquisition, and conversion goals.
• Coordinate paid and organic marketing efforts to create a consistent customer experience.
• Partner with senior marketing leaders to implement AI-enabled and automated marketing solutions.
• Lead complex digital marketing projects while ensuring deadlines and performance objectives are achieved.
• Analyze campaign performance and transform marketing data into actionable business insights.
• Improve reporting processes and analytics frameworks to support informed decision-making.
• Monitor campaign performance throughout the customer journey and recommend optimization opportunities.
• Manage relationships with external agencies, including performance reviews, goal setting, and campaign optimization.
• Conduct competitor research and stay informed on industry trends, platform updates, and digital marketing best practices.
• Collaborate with admissions, operations, analytics, content, and web teams to support company-wide marketing initiatives.
• Maintain clear communication across departments and assist with additional marketing projects as needed.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
• Minimum of 7 years of experience in digital marketing.
• Strong knowledge of Paid Search, Search Engine Optimization (SEO), and Social Media Marketing.
• Experience managing marketing agencies or third-party partners.
• Hands-on experience with AI-powered marketing platforms and automation technologies.
• Background in performance marketing, conversion optimization, and full-funnel campaign management.
• Experience working in regulated or performance-focused industries is preferred.
• Proficiency in Microsoft Excel, Outlook, and Word.
• Experience using:
  • Google Analytics 4 (GA4)
  • Google Ads
  • Meta Ads
  • Marketing automation platforms
  • CRM software (Velocify and Anthology are considered an advantage)

Employee Benefits

CHCP offers a competitive benefits package designed to support employee health, financial security, and career development.

Benefits include:

• Medical, Dental, and Vision Insurance
• Employer-Paid Life Insurance
• Voluntary Life Insurance
• Short-Term and Long-Term Disability Coverage
• Flexible Spending Accounts (FSA/LFSA)
• Health Savings Account (HSA) with Employer Contribution
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Accident Insurance
• 401(k) Retirement Plan with Employer Match
• Paid Holidays
• Floating Holiday
• Mental Health Day
• Employee Referral Bonus Program
• Tuition Assistance Program (TAP)

About CHCP

The College of Health Care Professions (CHCP) is a respected healthcare education institution dedicated to preparing students for successful careers in allied health, nursing, and other healthcare disciplines. Through quality education, experienced faculty, and modern learning resources, CHCP helps students gain the knowledge and practical skills needed to succeed in today’s healthcare industry.

Why Join CHCP?

Joining CHCP means becoming part of an organization that values innovation, collaboration, and professional growth. Employees benefit from ongoing learning opportunities, a supportive team environment, modern educational resources, and the flexibility of remote work while contributing to an institution focused on student success and healthcare education.