Search & Performance Strategist

About the Role

We are looking for a highly analytical and proactive Search & Performance Strategist to help drive organic growth, search visibility, and digital performance for our clients.

This role combines traditional SEO expertise with the future of search, including AI-powered search experiences, generative engine optimization (GEO), and large language model (LLM) visibility. You will develop strategies that help brands improve how they are discovered, understood, and trusted across search engines and emerging AI platforms.

You will work closely with content, development, marketing, and client teams to identify opportunities, solve complex search challenges, and create measurable improvements in traffic, visibility, and conversions.

The ideal candidate is someone who stays ahead of industry changes, understands how websites and content influence search performance, and can turn data into actionable recommendations.

Key Responsibilities

Search Strategy & AI Search Optimization

• Develop and execute SEO strategies across technical SEO, content optimization, website performance, and authority building.
• Create strategies for emerging search environments, including Google AI Overviews, generative search, and AI-powered discovery platforms.
• Identify opportunities to improve brand visibility across traditional search engines and AI-generated results.
• Optimize content structures for AI understanding through clear answers, strong topical relevance, structured information, and entity optimization.
• Monitor search algorithm updates and industry changes, translating insights into actionable recommendations.

Technical SEO & Website Optimization

• Conduct detailed SEO audits covering crawlability, indexing, site architecture, internal linking, redirects, Core Web Vitals, and technical performance.
• Partner with developers and digital teams to implement SEO improvements, including schema markup, structured data, canonical tags, and site enhancements.
• Evaluate website structure and user experience from a search performance perspective.
• Use tools such as Google Search Console, GA4, SE Ranking, and other SEO platforms to identify opportunities and resolve issues.

Content & Authority Development

• Work with content teams to create SEO-focused content strategies and optimization plans.
• Perform keyword research, competitor analysis, and content gap analysis.
• Develop recommendations that improve search intent alignment, topical authority, and organic visibility.
• Support link-building and digital authority strategies.

Conversion & Performance Optimization

• Analyze user behavior and identify opportunities to improve website conversions.
• Collaborate with design and development teams to improve page experience and user journeys.
• Connect SEO performance with business goals, including leads, engagement, and revenue.

Reporting & Insights

• Track and report key performance indicators including:
  • Organic traffic
  • Keyword rankings
  • Search visibility
  • Conversions
  • Website performance
  • AI search visibility
• Use analytics platforms and AI tools to identify trends, opportunities, and actionable insights.
• Communicate performance updates clearly to clients and internal teams.

Collaboration

• Work with content creators, developers, account managers, and marketing teams to ensure search strategy supports overall business objectives.
• Provide strategic recommendations and educate stakeholders on SEO and emerging search trends.
• Manage multiple projects while maintaining quality and meeting deadlines.

Qualifications

• 6+ years of experience in SEO strategy and execution.
• Strong experience across technical SEO, content SEO, and website optimization.
• Proven ability to increase organic traffic, rankings, and conversions.
• Experience with AI search optimization, GEO, LLM visibility, or AI-driven search strategies.
• Strong understanding of:
  • Technical SEO
  • Keyword research
  • Content strategy
  • Site architecture
  • Schema markup
  • Core Web Vitals
  • Link building
• Experience with tools such as:
  • Google Analytics 4
  • Google Search Console
  • SE Ranking
  • SEMrush / Ahrefs
  • AI tools for research and optimization
• Familiarity with CMS platforms such as WordPress, HubSpot, or Shopify.
• Working knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Strong communication skills with the ability to explain technical concepts clearly.
• Ability to manage multiple client projects in a fast-paced environment.

About ClearEdge

ClearEdge helps talent and HR technology brands grow through strategic marketing, recruiting expertise, and leadership development.

We combine creative thinking, digital strategy, and industry knowledge to help organizations strengthen their brand presence, connect with audiences, and achieve measurable growth.

Join our team and help shape the future of search, digital visibility, and online discovery.