Digital Marketing Specialist

Position Overview

We are seeking a highly motivated and digitally fluent Digital Marketing Specialist to support and scale multi-channel marketing efforts across brand, content, and performance campaigns. This role is designed for a hands-on marketer who can operate across social media, content creation, email marketing, SEO, and campaign execution.

You will act as a key driver of Billd’s digital presence, using modern tools and AI-assisted workflows to produce high-volume, high-quality content and optimize marketing performance across multiple channels.

This is a fast-paced role focused on execution, ownership, and measurable business impact across the full marketing funnel.

Key Responsibilities

Organic Social Media & Content Execution

• Own end-to-end organic social media strategy, including content planning, creation, scheduling, and community engagement.
• Grow engagement and audience across multiple social platforms.
• Maintain consistent brand voice across all social channels.

Content Creation & Repurposing

• Build a content repurposing system to transform long-form assets into multiple formats (social posts, emails, blogs, sales collateral).
• Produce high-volume marketing content including social media posts, guides, decks, landing pages, and one-pagers.
• Ghostwrite thought leadership content for executives and leadership teams.

AI-Driven Marketing Execution

• Use AI tools daily for research, content drafting, design support, and workflow automation.
• Develop efficient content creation systems using AI to scale output and speed.
• Continuously explore new tools to improve marketing productivity.

Email & CRM Marketing

• Create, manage, and optimize email campaigns using HubSpot or similar platforms.
• Handle segmentation, A/B testing, and performance tracking.
• Improve engagement and conversion rates through email marketing optimization.

Website & SEO Management

• Manage website content updates and landing page optimization.
• Perform keyword research and implement on-page SEO strategies.
• Improve organic traffic through consistent SEO enhancements.

Performance Tracking & Optimization

• Track digital performance using analytics tools such as HubSpot and Google Analytics.
• Analyze campaign results and make data-driven optimization decisions.
• Run A/B tests across content, email, and landing pages to improve conversions.

Creative & Brand Execution

• Create branded assets including digital collateral, event materials, and promotional content.
• Support video content creation for campaigns, events, and social media.
• Ensure consistency in visual and written brand identity.

Collaboration & Campaign Support

• Work closely with demand generation and marketing operations teams.
• Support campaign execution from idea stage to launch.
• Collaborate with external agencies, freelancers, and vendors when needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 2–4 years of experience in digital marketing, content creation, or social media management.
• Strong writing and visual communication skills.
• Experience using AI tools for content creation and marketing workflows.
• Familiarity with HubSpot or similar CRM/marketing automation tools.
• Understanding of Google Analytics and digital performance tracking.
• Ability to work independently and take full ownership of outcomes.
• Strong multitasking ability in a fast-paced environment.

Preferred Experience

• Background in fintech, construction, or B2B industries.
• Experience in video editing or motion graphics.
• Event marketing or production experience.
• Strong design awareness or hands-on content creation ability.

Why Join This Role?

This role offers the opportunity to work in a high-growth fintech environment where creativity, speed, and ownership are highly valued. You will play a central role in shaping digital marketing execution across channels while leveraging AI tools to build scalable, high-impact marketing systems.