📌 Role Overview

We are seeking a Marketing Strategist to develop and execute strategic marketing initiatives that support business growth, brand advancement, consumer engagement, and service line success.

This role will lead marketing strategies for assigned product lines, healthcare services, physician practices, and system brand initiatives. The ideal candidate combines strategic thinking, digital marketing expertise, project management skills, and data-driven decision-making to create campaigns that improve customer engagement and business outcomes.

This is a remote position with occasional in-person meetings.

⚙️ Key Responsibilities

🎯 Marketing Strategy & Planning

• Develop and execute marketing strategies for assigned:
  • Product lines
  • Healthcare services
  • Physician practices
  • Brand initiatives
• Create strategic marketing plans aligned with organizational goals
• Collaborate with:
  • Business Development
  • Strategy teams
  • Leadership teams
  • Clinical stakeholders
• Identify growth opportunities and develop actionable marketing solutions

🏥 Healthcare Product & Brand Strategy

• Build expertise in assigned service lines and healthcare offerings
• Understand:
  • Patient journeys
  • Clinical processes
  • Market trends
  • Competitive positioning
• Analyze industry trends, competitor activity, financial data, and consumer insights
• Develop strategies that strengthen market presence and patient engagement

📱 Digital Marketing & Consumer Engagement

• Lead consumer journey strategies through:
  • Email marketing
  • Direct mail
  • Digital advertising
  • Paid search
  • Social media
  • Content marketing
• Create campaigns designed to increase awareness, engagement, and conversions
• Use marketing technology tools to track performance and optimize campaigns

🎨 Creative Development & Brand Management

• Lead development of marketing assets and campaigns
• Collaborate with creative teams and external vendors
• Provide strategic direction for:
  • Campaign messaging
  • Visual assets
  • Content development
  • Brand execution
• Ensure all materials follow brand guidelines and communication standards
• Coordinate approvals with legal, clinical, and business stakeholders

📊 Marketing Automation & Analytics

• Manage marketing automation campaigns and workflows
• Define campaign goals and performance metrics
• Track and report:
  • Campaign performance
  • Engagement metrics
  • ROI
  • Business outcomes
• Use insights to improve future marketing strategies

🤝 Project Management & Collaboration

• Manage multiple marketing initiatives simultaneously
• Coordinate timelines, budgets, vendors, and internal teams
• Communicate progress and results to leadership
• Maintain alignment across departments and stakeholders

🧠 Required Skills

🎓 Experience in:

• Marketing strategy
• Brand management
• Digital marketing
• Consumer engagement

📱 Strong knowledge of:

• Email marketing
• Social media marketing
• Paid digital advertising
• Content strategy
• Customer journey marketing

📊 Experience with:

• Marketing analytics
• Campaign reporting
• ROI measurement
• Marketing automation platforms

🤝 Strong ability to:

• Manage cross-functional projects
• Collaborate with executives and stakeholders
• Translate data into actionable strategies

✍️ Excellent:

• Written communication
• Presentation skills
• Problem-solving abilities

⭐ Preferred Skills

🏥 Healthcare marketing experience

📈 Experience with:

• Salesforce Marketing Cloud / Martech platforms
• CRM campaigns
• Consumer segmentation
• Paid search strategy

🎨 Experience managing:

• Creative agencies
• Marketing vendors
• Brand campaigns

📊 Strong understanding of:

• Customer behavior
• Market research
• Competitive analysis

🏢 Company Snapshot

Texas Health Resources is a healthcare organization focused on improving patient care through hospitals, physician practices, healthcare services, and innovative health solutions across Texas.

The organization emphasizes collaboration, professional growth, and patient-centered marketing strategies.

💰 Compensation & Benefits

💵 Salary: Not listed in the provided job description

📌 Compensation is typically based on:

• Experience level
• Healthcare marketing background
• Education
• Location

🎁 Benefits commonly include:

• Medical insurance
• Dental and vision coverage
• Retirement benefits
• Paid time off
• Professional development opportunities
• Employee wellness programs

📍 Work Environment

🌎 Remote Position

📍 Location: Texas Health Corporate, Arlington, TX

⏰ Schedule:

• Full-time
• Monday–Friday
• 8:00 AM – 5:00 PM

🏢 Occasional onsite meetings:

• Approximately 1–2 times per month

🤝 Collaborative healthcare marketing environment