📌 Role Overview

We are seeking a Search Optimization Manager to lead and execute SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies across multiple digital brands.

This role combines technical SEO, content strategy, analytics, AI search optimization, and conversion-focused growth marketing. The ideal candidate is a hands-on search professional who can improve organic visibility across Google, AI Overviews, LLM-powered search experiences, and emerging answer engines.

The Search Optimization Manager will build strategy, define roadmaps, measure performance, and collaborate with content, development, analytics, and marketing teams to drive organic growth and revenue impact.

⚙️ Key Responsibilities

🔎 SEO Strategy & Roadmap Development

• Own SEO, GEO, and AEO strategies across digital properties
• Build and manage search optimization roadmaps
• Identify opportunities to improve:
  • Organic visibility
  • Search rankings
  • Traffic quality
  • Conversions
  • Revenue contribution
• Define SEO KPIs and performance measurement frameworks
• Analyze search trends, algorithm updates, and AI search changes
• Translate insights into actionable marketing strategies

🛠️ Technical SEO Management

• Lead technical SEO audits and identify optimization opportunities
• Improve:
  • Crawlability
  • Indexation
  • Site architecture
  • Internal linking
  • Redirects
  • Canonicals
  • XML sitemaps
  • Robots.txt
• Partner with developers to implement technical improvements
• Validate SEO fixes through testing and monitoring
• Optimize website templates and landing pages for search performance
• Implement:
  • Schema markup
  • Structured data
  • Entity optimization
• Monitor website health and organic visibility risks

✍️ Content SEO, GEO & AEO Optimization

• Develop content strategies based on:
  • Keyword research
  • Search intent
  • Competitor analysis
  • Content gaps
• Create SEO content briefs and optimization recommendations
• Improve content structure for:
  • Google Search
  • AI Overviews
  • ChatGPT
  • Gemini
  • Perplexity
  • Answer engines
• Optimize content using:
  • FAQs
  • Clear definitions
  • Entity-rich sections
  • Comparison content
  • Citation-ready summaries
• Support AI search visibility testing and experimentation

📊 Analytics & Performance Reporting

• Monitor search performance using:
  • Google Analytics
  • Google Search Console
  • SearchAtlas
  • Ahrefs
  • SEMrush
  • Screaming Frog
• Track:
  • Rankings
  • Impressions
  • Clicks
  • Organic traffic
  • Engagement
  • Conversions
  • Revenue impact
• Build performance reports for leadership
• Identify growth opportunities and corrective actions

🤝 Cross-Functional Collaboration

• Work with:
  • Developers
  • Content teams
  • Marketing teams
  • Analytics teams
  • Leadership
• Convert SEO strategy into:
  • Development tickets
  • Content briefs
  • Implementation plans
• Manage SEO projects from planning through execution
• Create documentation, playbooks, and repeatable processes

🧠 Required Skills

🎓 Experience:

• 4–6 years in SEO, organic growth, or digital marketing

🔍 Strong knowledge of:

• Technical SEO
• Content SEO
• Search strategy
• Organic growth

📊 Experience with:

• Google Analytics
• Google Search Console
• SEO platforms

🛠️ Technical understanding of:

• HTML
• CSS
• JavaScript impact on SEO
• Schema markup
• Site architecture

🤖 Knowledge of:

• GEO
• AEO
• AI Overviews
• LLM search visibility
• Generative search optimization

✍️ Strong skills in:

• Keyword research
• Content strategy
• Competitive analysis
• SEO reporting

⭐ Preferred Skills

🚀 Experience with:

• WordPress
• Multi-brand websites
• Enterprise SEO
• Developer collaboration

📈 Familiarity with:

• Ahrefs
• SEMrush
• Moz
• BrightEdge
• Conductor
• Screaming Frog

🤖 AI Search Experience:

• LLM tracking tools
• AI citation monitoring
• Generative search testing

🎯 Additional knowledge:

• Conversion rate optimization
• Landing page testing
• E-E-A-T principles
• Entity SEO

🏢 Company Snapshot

Lido Labs focuses on building and growing digital brands through data-driven marketing, search optimization, content strategy, and technology-driven audience growth.

💰 Compensation & Benefits

💵 Salary: Not disclosed in the job posting

📌 Compensation is expected to vary based on:

• SEO experience
• Technical expertise
• AI search knowledge
• Digital marketing background
• Location

Estimated market range for similar US roles:
💰 Approximately $90,000 – $130,000/year (varies by company and experience)

📍 Work Environment

🌎 Fully Remote

💼 Independent contributor role

🤝 Works with:

• Marketing leadership
• Developers
• Content teams
• Analytics teams

🎯 Focus:
Building scalable SEO, GEO, and AEO systems that increase visibility across traditional and AI-powered search.