Campaign Strategist

Position Overview

We are seeking a highly strategic and analytical Campaign Strategist to design and manage multi-channel marketing campaigns across multiple client accounts. This role focuses on building strong audience strategies, defining campaign frameworks, and ensuring all initiatives align with clear business and performance objectives.

The ideal candidate has deep experience in funnel strategy, audience segmentation, and campaign planning, with the ability to manage multiple client strategies simultaneously while maintaining precision and quality.

Key Responsibilities

Campaign Strategy Development

• Develop end-to-end campaign strategies aligned with client objectives and performance goals.
• Design funnel structures, messaging frameworks, and KPI alignment models.
• Ensure campaigns are strategically sound and performance-driven.

Audience Strategy & Segmentation

• Define audience segmentation logic and targeting approaches.
• Develop audience models including scoring systems and behavioral segmentation.
• Optimize audience mixes to improve campaign performance across channels.

BRD Creation & Documentation

• Translate strategic requirements into clear and structured Business Requirements Documents (BRDs).
• Collaborate with analytics and operations teams to ensure accurate execution.
• Ensure all documentation is actionable and aligned with campaign goals.

Funnel & Journey Mapping

• Design customer journeys from awareness to conversion.
• Identify key performance indicators at each stage of the funnel.
• Improve lead-to-customer pathways through strategic planning.

Multi-Client Strategy Management

• Manage multiple client strategies simultaneously.
• Prioritize workloads based on urgency, impact, and business needs.
• Ensure consistency and quality across all client engagements.

Cross-Functional Collaboration

• Work closely with analytics, creative, media, and operations teams.
• Ensure campaign strategies are executed correctly across departments.
• Align stakeholders around unified campaign direction and goals.

Performance Analysis & Optimization

• Interpret campaign performance data and extract strategic insights.
• Identify opportunities for optimization and improved outcomes.
• Translate data into clear recommendations for future campaigns.

Stakeholder Communication

• Present campaign strategies and audience frameworks to clients.
• Communicate insights to both technical and non-technical stakeholders.
• Engage with senior leadership including directors, VPs, and executives.

Qualifications

• 7–12 years of experience in agency or multi-client marketing environments.
• Strong expertise in campaign strategy, audience segmentation, and funnel design.
• Experience developing BRDs and structured strategic documentation.
• Deep understanding of KPIs, performance metrics, and conversion pathways.
• Ability to manage multiple projects and competing priorities.
• Strong communication and presentation skills.
• Experience working across full-funnel marketing strategies (prospect, lead, customer).
• Ability to identify process gaps and recommend scalable improvements.

Preferred Qualifications

• Experience working closely with analytics and data teams.
• Familiarity with CRM, CDP, and marketing automation concepts.
• Exposure to multi-channel campaigns including email, paid media, and direct mail.
• Understanding of experimentation and test-and-learn frameworks.
• Leadership or mentoring experience is a plus.

Why Join This Role?

This position offers the opportunity to shape high-level marketing strategies across multiple clients and industries. You will work at the intersection of data, audience strategy, and campaign execution—helping organizations improve performance, optimize funnels, and drive measurable business growth in a dynamic, fast-paced environment.